HTC today unveiled a global advertising campaign that is based on HTC’s new" Quietly Brilliant" brand positioning. As HTC’s first global advertising campaign, the
" YOU campaign" is being rolled out across 20 countries in the coming weeks and features the tagline, ‘You don’t need to get a phone. You need a phone that gets you.’ This represents HTC’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.
“Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” said John Wang, chief marketing officer, HTC Corporation.
The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about YOU, the consumer, and in fact not the device.
HTC’s design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.
The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about YOU, the consumer, and in fact not the device.
HTC’s design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.
